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Since the 1970s, McDonald’s customers said that they wanted Egg McMuffins after 10:30 a.m. For decades, McDonald’s executives said the idea was impractical. Then in September 2015, McDonald’s did an about face, and started offering breakfast all day. The result: In January 2016, McDonald’s reported itsĀ 2015 Q4 revenues and earningshad easily surpassed analysts’ forecasts. The…

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