Reputation Management

Why I'm not a big Yelp (and Google ratings) fan.

Yelp and Google+ are perhaps the two top online ratings services on the internet. Ratings which consumers post on their services not only affect a company’s search engine standings, they can either make or break a company. Case in point: a company named Gempro. Over a nine-month stretch, it made over $738K in profits —…

Read More

Continually Develop Your Online Reputation

What’s your online reputation like? Today, Google your name, and the name of your business. Look at the first five pages and note any adverse search results. Are there some smudges in your reputation? OK, that’s a problem. Do you have no online reputation? That’s a problem, too, because others (especially competitors) can easily tarnish…

Read More