Should you hire a marketing director or outsource your marketing operations?

Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? Today, I want to tackle five common myths about outsourcing. I hear these objections often, and I want to lay them to rest, one by one. 1. Outsourcing is more expensive. There’s no…

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Would you pay $3.50 for a regular-looking donut?

​I didn’t, when I stopped by a coffee shop on the way to work this morning. Even worse: The woman at the counter couldn’t say why it cost four times as much as the pretty-good Fred Meyer donuts down the street. The real issue here is “pricing” — process whereby a business sets the price…

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