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Is your nonprofit unknowingly breaking copyright law?

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Images are an essential part of websites, blogs, social media and in some cases, videos. Studies have shown that social media posts have greater engagement with an image than without. And very few people rate websites lacking images as aesthetically pleasing. So, where do you go for images? If you’re a small business owner, you…

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Google Analytics Social Channel is Broken. Here's How to Fix It.

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If it seems like Google Analytics isn’t showing you all your social media traffic, don’t worry — you’re not hallucinating. GA really is broken. Here’s how to fix it to ensure nothing gets missed.

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A Guide to Google Search Results Pages (SERPs)

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Go here for a terrific article about the various sections of a Google search result. Here’s the graphic they use:

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Who should produce your video? A Cost Comparison

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How many people does it take to produce a video? This is a great question. The costs and quality of your video will vary depending on the number of professionals needed to complete your project. Some people will tell you length is the largest determining factor when it comes to the cost of a video…

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Top 16 Most Effective Search Engine Optimization Tips

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Should you hire a marketing director or outsource your marketing operations?

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Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? Today, I want to tackle five common myths about outsourcing. I hear these objections often, and I want to lay them to rest, one by one. 1. Outsourcing is more expensive. There’s no…

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Pick the right time to post to social media

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Marketing's Fake News: Fake Review Websites

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If there’s one thing in marketing that frustrates me, it’s fake review sites. Let’s say you want to buy a consumer product, or use some kind of service. In today’s world, these businesses can create a separate website (from their own homepage), disguise it as an objective, unbiased review site, and point people to their…

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Are you using a trademarked name in your online advertising?

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Here is an excellent article about when you can — and can’t — get away with including a trademarked name in your online advertising. Do it the wrong way, and BAM! You’re sued. Do it the right way, and you’ll probably be safe.

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What 7 Top SEO Experts Say To Better Optimize Your Website

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Wouldn’t it be nice if you could sit down with seven top SEO experts, and ask them what you should do — or avoid doing — on your website? You’re in luck! ​Click here to see what the pros say regarding which SEO tactics no longer work, which underrated techniques are worth using and what the…

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You can succeed in the business world without dishonesty, greed, or unethical practices! Nonprofit Marketing is committed to doing business ethically and enthusiastically shares the message that ethical business is more effective and more profitable. Here's a link with more details.

Headquartered in Meridian, Idaho, we also serve clients throughout Idaho and several U.S. states.

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