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Don't Let Your SEO Expert Fool You

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Search Engine Optimization (SEO) companies are making a boatload of cash these days. Sometimes, they take credit for increased website traffic when, in fact, they had little or no role in it. How can you tell when all this increased website traffic is due to changes in SEO strategies? Here’s a cool article which helps…

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The 8 Critical Core Disciplines of Digital Marketing

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100 Ideas to Boost Your Marketing Effectiveness

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Businesses need every advantage possible to gain an edge over their competition. You just never know when a specific strategy could break open an influx of new customers or clients. So, here’s a list of 100 marketing tips for you. Read, integrate and prosper!

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Are you being scammed by your SEO provider?

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Search-engine optimization, or SEO, is collection of strategies, tactics and techniques to increase the number of visitors to your website. The theory is, the higher you rank in search engines (especially Google), the greater the chances people will want to check you out. By and large, this theory is true. The desire for businesses to…

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Need images for Facebook? Check this out!

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[ Source TechWyse Internet Marketing ]

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Would you pay $3.50 for a regular-looking donut?

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​I didn’t, when I stopped by a coffee shop on the way to work this morning. Even worse: The woman at the counter couldn’t say why it cost four times as much as the pretty-good Fred Meyer donuts down the street. The real issue here is “pricing” — process whereby a business sets the price…

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Premature Advertising

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​This is an example of (IMO) top-notch marketing. It hits you with some facts, but really targets your heart.

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The end of the hashtag?

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I always wondered if Twitter was a marketing fad or fact. ​This article has me wondering… http://www.dailymail.co.uk/sciencetech/article-4200958/URLs-outdo-hashtags-ads-aired-Super-Bowl-LI.html

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When one picture is worth a couple of trillion words

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What’s the best day and time to post to social media so there’s a better chance people will read your post? How often do people log in to their social media accounts? ​Where do millennials get their news? Which social media deliver the best Returns on [advertising] Investment (ROI)? Skilled Marketing recently published a meme…

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A type of spam you've probably never heard of, but definitely impacts your marketing

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​Spam isn’t just for email anymore. It can even impact your Google Analytics, which is perhaps one of the best tools to gauge the effectiveness of your online marketing. If you have someone tracking your website’s analytics, make darn sure they’re segmenting out the spam from your data. The difference between filters and segments: Filters…

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