With Nonprofit Marketing, you get a breadth and depth of marketing services you likely can't find in a potential marketing director, and at a cost you won't get from your typical marketing company. Here's a summary of what we do:
(aka Traditional Advertising)
You go to the customer.
A wide range of customers who may or may not be interested in the same or similar products.
Marketer pushes message via a "loud", one-sided conversation, hoping that their message will eventually reach potential customers.
(aka Digital or Modern Marketing)
The customer comes to you.
Usually has already expressed an interest in the same or similar products.
Marketer pulls/attracts audience with useful information, then converts them into lasting customers.
Search Engine Optimization
Social Media Engagement
Targeted Pay-Per-Click Ads
Opt-In E-Mail Marketing
(for an individual or business)
You close the distance between you and the customer.
Those who may be swayed by either positive or negative statements about you or your business.
Employ a combination of both inbound and outbound marketing -- and more -- to establish or improve your reputation.
Mission / Vision / Values / Goals
Competitive / Customer / Market Analysis
Marketing Plan Development
Marketing Metrics Development
Strategic Partnerships & Alliances
Customer Feedback Systems